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Tammie Visintainer
Having a Customer Data Platform (CDP) has quickly gone from a product set that a business is planning to invest in to something that many large enterprises have either fully implemented, or are very close to completing.
CDP’s like Tealium, Adobe Experience Platform, mParticle and Segment have done an amazing job at sourcing huge amounts of disparate data, centralizing it, putting strict governance controls around it and then sending it back to other systems via processes and workflows. The problem now is what happens next?
Most businesses are now presented with screens full of numbers, or a few out-of-the-box dashboards and are wondering what they really mean for their business.
The answer? Data visualization.
By taking real-time CDP data and feeding it through powerful data visualization tools like Google Looker, Salesforce Tableau, Microsoft PowerBI, Domo and more, you can empower your business to make better decisions and drive it forward through a beautiful, visual interface. Let’s dive into the benefits.
First and foremost, data visualization makes it easy for you and your team to understand and explore your customer data. Instead of getting lost in a sea of numbers, you can see patterns and trends in customer behavior in an instant. With interactive visualizations, you can quickly identify which products or services are most popular, which customers are most valuable and which segments of the customer base are growing or shrinking. And let’s be real, who doesn’t love a gorgeous, interactive representation of their business data?
But it’s not just about you and your team getting insights. Data visualization makes it easy for different departments to access and understand the customer data and work together to create strategies and tactics. Collaboration is key, especially in these uncertain economic times.
Data visualization also helps to identify new opportunities and insights that would not be visible by looking at data from a single source. By integrating data from multiple sources (thanks to the CDP) and visualizing it in one platform, you can have a complete and holistic view of the customer that’s simply not possible with standard dashboards and reports.
With data visualization, you can create a more interactive and engaging experience for your customers and employees. By using custom data visualization to create personalized experiences, you can increase customer and employee satisfaction and loyalty. Plus, it’s a great way to showcase your data in an attractive and easy-to-understand way.
Imagine your office screens filled with the latest, real-time data, presented in a beautiful custom-built way. Not only will that inspire your teams, but it will really bring to light exactly how you’re going and where action is needed.
To me, the benefits are clear. It makes it easy to understand and explore customer data, facilitates collaboration, identifies new opportunities and creates a more interactive and engaging experience for your customers and employees.
In conclusion, data visualization is not just about making your data look pretty, it’s about empowering your business to make better decisions and drive it forward. By taking real-time CDP data and feeding it through powerful data visualization tools, you can unlock the full potential of your customer data and bring it to life.
