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Benjamin Toff: What’s Really Behind the Collapse of Trust in the Media


Jun 6, 2023


New Thinking In Reality podcast

Series streaming on:

Apple Podcasts Spotify Amazon Music


Your host:

Eric Schurenberg

Award-winning journalist and former CEO of Inc. and Fast Company



In this episode we discuss:

When too many people believe in things that aren’t true, democracy suffers. Democracy also suffers when people refuse to believe what is true, just because it appeared in the mainstream media. For all its failings—the unacknowledged biases, the inevitable errors, the pandering— professional journalism serves a key role in a democracy, and so the reflexive mistrust in the fourth estate is worrisome. Getting at the root cause of that mistrust has occupied today’s guest, Benjamin Toff, for the better part of the past three years. Ben heads up the Trust in News Project, a global research effort funded by the Reuters Institute for the Study of Journalism at the University of Oxford. The project’s reports have examined the issue from many different angles, most recently delving into the highly fragile relationship that marginalized communities around the world have with mainstream media. It is, let’s just say, a complicated problem, but we unpack for you in this conversation.



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