Who Killed Trust? And What Can We Do About It?

Jan 17, 2024

New Thinking In Reality podcast

Series streaming on:

Apple Podcasts Spotify Amazon Music

Your host:

Eric Schurenberg

Award-winning journalist and former CEO of Inc. and Fast Company

Welcome to In Reality, the podcast about truth, disinformation and the media hosted by Eric Schurenberg, a long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

A lot of people, Eric included, are working to figure out what exactly happened to facts, trust in institutions like science and the news, and to the shared reality we used to enjoy in this country. There is no shortage of research about the depth of the problem but very little about what really might reverse it. Which is where today’s guest comes in.

Talia Stroud is the Director of the Center for Media Engagement at the University of Texas. More than 10 years ago, she was one of the first to document how Americans were retreating to news that confirmed their pre-existing beliefs—now well known as the filter bubble phenomenon—and she has since gone on to bust popular myths about social media and to research practical actions that journalists can take to re-engage with audiences. Talia and I talk about recent medical misinformation emanating from, of all people, the surgeon general of Florida; about how newsrooms inadvertently feed polarization; about bringing audiences and newsrooms closer together; and why a popular silver bullet solution to algorithmic polarization won’t work.

Please reach out to let Eric know your thoughts on the episode at

In this episode we discuss:
  • The Impact of Media on Democracy
  • The Challenge of Media Polarization
  • The Influence of Social Media Algorithms
  • Research Collaboration with Meta
  • The Effectiveness of Algorithm Changes
  • Promoting Civil Conversations on Social Media
  • The Role of Professional Journalism
  • The Business Model of News Organizations
  • Rebuilding Trust in Journalism
  • Understanding Election Misinformation

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