Tim joined UNLIMITED Group as CEO in 2019—since then, he has transformed it into the UK’s leading conversion agency. Coming from a client-side background, Tim has spent his career spearheading work in world-class brand building, leading transformational efforts at some of the world’s top companies such as Procter & Gamble, Kellogg's and Beam Suntory. He has a consistent track record of delivering exceptional performance, value creation and growing diverse teams of talent. In 2022 Tim was awarded CEO of the Year by The Drum. He sits on the board of global IoT solutions provider Telit and is a member of the Forbes Business Council.



 We asked Tim to share a little more about himself:



🎶 What is your theme song?


I can’t really relate to a song, but I’m clear on my life purpose. The concept is simple…to enable teams, mentees and loved ones that pass through my life to discover their inner greatness and reach their fullest potential.  



🏝 What three things would you take to a desert island? 


Firstly, I’d take a knife to help with basics of survival i.e. cutting, making a fire, building shelter, hunting, eating, etc.. Secondly, an iPad to maintain human connection (thanks Elon/Starlink!) and keep my brain sharp. Thirdly (I’m assuming you can’t take people?!) I’d take my kitty Lilibet… so instead of bemoaning my plight, I’d have accountability to another creature!



🧞‍♂️ If you had one wish to improve the world, what would you change? 


It would be that everyone has greater human empathy and understanding.  Back at Harvard, my favorite course was one where we studied the complexities that contribute to influencing the ‘total person’. 


We examined 35 countries on nearly every dimension—i.e from institutional and belief systems to economic drivers / conditions and nearly everything in between. It taught me that people are a lot more complex than we sometimes take time to understand and that diversity has such a broader, deeper meaning. If we could all be more “human”, empathetic and understanding of one another—what a world this could be! Maybe John Lennon’s “Imagine” lyrics were right?!



🛣 If you had chosen another path in life, what might you be doing now?


President of an American professional baseball organization. I’m a big sports fan and baseball is a complex and nuanced sport. It’s a complicated development cycle and organizational model. You need to nurture talent for years into the best versions of themselves. On top of that, it’s a very analytical sport. Everything is measured and changed for better outcomes. In many other sports globally, you can simply buy the best teams/players. With baseball, you get years and years of opportunity to nurture, develop, and teach both a philosophical and practical formula for winning! 



📚 Which books do you recommend to others?


Stephen R. Covey’s The 7 Habits of Highly Effective People. It continues to be a bestseller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity. It aspires to teach you how to become the best version of yourself. 


Good to Great by Jim Collins. He uncovers underlying variables that enable any type of organization to leap from good to great. It’s rigorously supported by evidence and facts and figures. He’s got some great models/formulas—including one of my favorites, the Hedgehog Concept… which triangulates Passion, Aspiration and Performance. 


Finally, Who Moved My Cheese? by Dr Spencer Johnson. While many lessons are taught, the most important is around adaptability—whether it be work or personal life things change all the time. And those that are best dealing with change can have everything they strive for in life. Written for all ages, the story takes less than an hour to read, and its unique insights last for a lifetime!

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