Nir Eyal

Entrepreneur and author

Feb 7, 2020

New Thinking Leaders podcast

Streaming on:

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Nir Eyal is an entrepreneur and author. After graduating from Stanford in 2008, Nir co-founded AdNectar, a social media advertising company which enabled sites to monetise on adverts.

With a background in academia, his research into what makes companies like Facebook and Google “sticky” formed the basis of his best-selling book ‘Hooked: How to Build Habit-Forming Products’.

His latest book, ‘Indistractable: How to Control Your Attention and Choose Your Life’, advises readers on how to beat technology addiction in everyday life and claims that all behaviour is prompted by a desire to escape discomfort.

In this in-depth conversation, Nir explains why people “prioritise the urgent at the expense of the important”, describes his theory about why love does actually hurt – and argues that distraction has become “commoditised”. 

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