Will Butler-Adams is the Managing Director of Brompton Bikes, the global folding-bicycle company. A former Plant Manager for chemical company DuPont, Will has grown Brompton’s turnover from to £36 million and the number of employees to over 280 since joining the company in 2002. In this in-depth interview, Will explains why he believes product design is superior to advertising, details the benefits of tension in leadership teams and argues that people around the world need to get back to experiencing the cities in which they live and work.
